Natasha Fernandes is a dynamic storyteller with a flair for watches, luxury, fashion, and all things digital media. From curating chic watch content at WRISTCHECK to crafting buzzworthy social strategies for #legend (Legend Publishing), HYPEBAE, and China Daily Hong Kong, Nat knows how to turn heads and spark conversations. With her creative spark and knack for blending high-end aesthetics with relatable vibes, she’s all about making brands shine in the digital spotlight. Nat excels in innovative storytelling and strategic content management, elevating brand presence within the luxury and fashion sectors.

Yashasvi Mehta is the Senior Content and Community Creator at Maloka. She is a passionate storyteller with 2.5 years of experience who craves to uncover and share the narratives behind everything she encounters. As a psychology graduate, She is fascinated by how marketing campaigns and social media strategies impact the human mind, striving to create content that resonates deeply and evokes intended emotions in everyone.

Yashasvi excels in both written and video storytelling, ensuring that every piece of content she creates is engaging and relatable. She is deeply interested in personal development and the wellness space, thriving on the process of creating things from scratch and building them into something impactful. A creative person and nature lover, she finds inspiration and clarity in nature, with walks in the woods or watching the waves being her go-to activities for overcoming creative blocks. She lives by the motto, “one story at a time,” dedicated to putting on a great show that connects and engages with everyone.

A dynamic individual who wears multiple hats with finesse. As a Social Media and Content Executive, she brings creativity and strategic vision to the forefront of digital marketing.

Beyond the corporate realm, she is a notable fashion influencer, seamlessly blending style and substance in every post. With a keen eye for trends and a knack for engaging storytelling, she brings the latest insights into the creator and digital world to Maloka and our portfolio companies.

Natasha is the Head of Content & Community at Maloka. She comes with more than a decade of enriching experience in various capacities.

She entered the industry as a fashion and lifestyle PR professional building a bridge between brands and individuals and the media with many designers, lifestyle and apparel brands in her kitty. She went on to become a sports management professional managing and representing Olympic champions and athletes. As she puts it, this has been the best learning phase of her career understanding peak performance mindset, discipline and bouncing from failures from the Olympians themselves.

A post graduate in Integrated Marketing Communications, she has also had a tryst with content strategy and went on to curate development-driven experiences for hundreds of entrepreneurs pan-India to bridge the urban and rural business landscape. The purpose was to upskill the purpose-driven entrepreneurs and provide them with a structure to perform at their peak. She is a Purpose & Transformation Coach herself and has a deep understanding of the personal development and growth space and is obsessed with the idea that every individual must have a purposeful living.

Meet Rachit Agarwal, our Entrepreneur in Residence at Maloka, who also serves as the Business Head & Co-Creator of NeoYug.

With an rich entrepreneurial journey spanning 7 years, has walked the path of entrepreneurship, successfully steering a bootstrapped venture in the creative domain. Rachit holds a postgraduate degree in business management, which laid the foundation for his career in the development sector. In this unique role, he immersed himself at the grassroots level, travelled extensively into the deep pockets of rural India, acquiring invaluable insights that honed his skills in business operations, strategy, and innovation.

Beyond the corporate realm, Rachit is a multi-faceted individual. He is also an accomplished artist, whose creations come to life on canvas. He sees his artistic endeavors as offering a distinct perspective on creativity and growth, enriching his approach to both business and life. One of Rachit’s standout skills is his ability to manage businesses end to end, from strategic planning to execution.

Moreover, he firmly believes in the transformative power of a supportive and engaged community in nurturing business growth. His role extends beyond leadership; it encompasses the art of community building and building meaningful connections, creating an ecosystem where businesses thrive. His diverse expertise and commitment to community-building make him an integral part of the NeoYug journey towards redefining personal and business growth in Bharat and beyond.

Nathasha Kumar is the founder and managing partner at MALOKA.
Where she is building and investing in community and creator-driven companies. A serial entrepreneur with over 12 years of entrepreneurial experience, she has founded, built, and scaled multiple businesses in diverse domains, such as community commerce, D2C, fashion, and lifestyle.

A first-generation entrepreneur, Nathasha brings the capability of building from the ground up.
Be it finding the right idea, building a proof of concept and finding talented folks to build with. Her core thesis in life revolves around co-creation. Hence, the central thesis at Maloka is leveraging the power of communities and creators to co-build the companies that fit the future of humanity and creation.

Nathasha plays an active role in the startup ecosystem. She works with many young startups and invests in early-stage companies. An avid traveller and seeker of experiences, she likes to push the boundaries of norms and concepts in society. Her mission in life is to empower, connect people and creatives to pursue their dreams and turn them into sustainable businesses.

Sakshi is our in-house Social Media and Content Executive. She excels in creating engaging content and crafting effective social media strategies. Alongside her role, she is a proficient Kathak dancer having represented India across various states and nations and a content creator in her own right with a keen understanding of digital platforms.
Driven by a natural curiosity, she is constantly seeking opportunities for growth and learning.

She is acutely attuned to the pulse of Gen-Z and the burgeoning creator economy which gives her an advantage over the landscape of digital content creation. This perspective remains at the forefront of engaging, relevant, and authentic content in an era defined by Gen-Z.

She finds inspiration in her travels, which she approaches with a keen sense of wonder. These experiences not only provide her with a broader perspective but also serve as a wellspring of ideas that enrich her professional endeavors.

A marketer on weekdays and a runner on weekends, Gundeep seamlessly toggles between his two passions.

With an experience of over 10 years, Gundeep has been a driving force behind the growth and success of the brands he has worked with. Throughout his journey, he has had the privilege of working with renowned brands, including Matrimony.com, Vistara, Pizza Express, Chili’s, LinkedIn, and Paytm etc.

Gundeep is results driven and excels in strategy and creativity, always evolving in the dynamic digital marketing world to keep clients ahead. When he’s not busy transforming businesses, Gundeep also likes to prepare the next generation of marketers. He is an active guest lecturer at Hansraj College and is an SME with UpGrad.

Sahil Kumar is passionate about transforming Brands and is an Entrepreneur with over 7+ years of dedicated experience.

As a seasoned creator, Sahil has worked with various brands, helping them evolve, innovate, and thrive in today’s dynamic marketplace. His entrepreneurial spirit has driven him to create and lead ventures that challenge the status quo and explore new horizons. Him being committed to harnessing experiences and insights to drive positive change and growth for brands and businesses.

With a background in marketing, he brings a wealth of knowledge and expertise. Over the years, he’s worked on diverse marketing campaigns, from strategic planning to execution. His experiences span across various industries, allowing him to adapt and thrive in dynamic environments. He is passionate about crafting innovative marketing strategies that drive brand visibility, engage audiences, and deliver measurable results.

His abilities help leverage skills and insights to help businesses or problem statements. In addition to a wealth of international sourcing experience spanning over a decade, where he has overseen categories such as lifestyle products and merchandise, his added advantages with fluency in Chinese and several other languages bring ease of communication with Vendor partners & clients.

A marketer on weekdays and a runner on weekends, Gundeep seamlessly toggles between his two passions.

With an experience of over 10 years, Gundeep has been a driving force behind the growth and success of the brands he has worked with. Throughout his journey, he has had the privilege of working with renowned brands, including Matrimony.com, Vistara, Pizza Express, Chili’s, LinkedIn, and Paytm etc.

Gundeep is results driven and excels in strategy and creativity, always evolving in the dynamic digital marketing world to keep clients ahead. When he’s not busy transforming businesses, Gundeep also likes to prepare the next generation of marketers. He is an active guest lecturer at Hansraj College and is an SME with UpGrad.

In his free time, Gundeep finds solace and rejuvenation through long-distance runs. He has completed a full marathon and numerous half marathons and 10ks. For Gundeep, these extended runs are not just physical challenges but also opportunities to find clarity in both his personal and professional life.